SECRETS OF THE MIDDLE AISLE
28 November 2022
SECRETS OF THE MIDDLE AISLE
Must have heated dressing gown? How about a Himalayan salt lamp? Supermarkets Lidl and Aldi have created shopping destinations in their middle aisles, luring in customers with eclectic products you never realised you needed and creating social media sensations.
Denise Van Outen uncovers the clever strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets exploit our ‘fear or missing out’ to keep us coming back for more. She also reveals the secrets behind the low-prices and smart branding of our favourite middle aisle products, putting them to the test against market rivals. Along the way, Denise fills her own shopping basket and meets retail experts and fellow middle aisle devotees.
A fascinating slice of recent cultural history- Pick of The Day
The Guardian
Pick of The Day
Daily Mail, Sunday Times, The Telegraph, The Sun
Snuggly shocker of the night: Bargain-hunting Denise Van Outen was thrilled on Secrets Of The Middle Aisle (C4) by a heated electric dressing gown. It plugged into the mains.
Dail Mail
There is much to enjoy here
Sunday Times
